- Conversion rateMeasure the impact of email marketing campaigns that we carry out is almost as important as conducting the campaign itself. However, email marketing is constantly changing and that forces marketers to update and adapt to new needs that the market demands. And that happens to adapt the analysis of our campaigns to the new needs of our users.
The metrics are indicators that help us measure the actions that we perform in a campaign. Thanks to these the impact a particular campaign has about users is recorded. This is a useful way of collecting data in order to use them to find out what we need to improve, maintain and strengthen . In fact, in CPA Rhino we agree with the enormous importance of this email marketing analysis activity represents . And specifically we have emphasized in 5 metric:
- Click rate
- Rate openings
- Conversion rate
- Low Rate
- Rebound rate
They are the basics. And surely most marketing professionals in the sector has them more than mastered. However, if we were only those metrics, we are losing many valuable defamation of our users. The user is becoming increasingly important in the world of marketing, so study and analyze their behavior increasingly has become a more important element.
We should note that the set of metrics that traditionally have been used to recognize the effectiveness (or not) Email Marketing programs are not enough. Currently, the evolution of the industry and users has necessitated the emergence of new metrics that complement those we already had and we provide comprehensive, detailed and effective information. It is not enough to observe the openings and the clicks of our programs but has become indispensable to go further to get the most out of this channel.
This new context, based on the Responsive Email, customization, Cross Channel and Segmentation, has led to the analysis of new elements that hitherto were considered, but have become essential when analyzing any email marketing strategy with depth.
NEW EMAIL MARKETING METRICS
Email Clients view
RPE (Return by Email)
At the present time the email marketing represents the easiest and most economical way to make money on the internet and according to recent research for every dollar invested in email marketing campaign is a conversion of about 40 dollars, which represents a negligible benefits.
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